This is the rough article that i wrote for my double spread.
FEELING THE FEAR...
HSY GIVES FASHION A NEW DEFINITION- BUT WILL IT BE THE RIGHT ONE? WE TALK ABOUT HIS NEW FASHION COLLECTION OF 2015.
By Neha Saleem Sheikh.
The leading designer of pakistan today, Hassan Shehryar Yasin also known as HSY launched his new fashion collection of 2015. These werent the type of designs we usually see in a HSY collection. The colours were really vibrant and the designing was really unique. It gave a new definition to fashion. Many people were intrigued by this new collection of his. The customers responded to it differently, some were so fascinated by it whereas the others were a bit hesitant while buying it. Hassan sheheryar yasin was satisfied by the work he had done.
When he was asked about the ideology behind this collection of his he immediately responsed. He said;
“I don’t want to follow the mainstream fashion styles. I am interested in creating something new and unique for the buyers. And that’s exactly what i have done with this collection. And by the response of the customers i think i have done justice to all those prints.”
HSY is very confident about this new collection and is satisfied by the customer response. We asked one of the customers about this new collection and she said,
“It is different. I think the industry needed this. Now other designers will try to bring something new to the market which is great. I really like it.”
Another customer said,
“This collection is for those who seek adventure. Not everybody can wear such tacky prints. It isn’t bad in any way but i won’t buy such prints to wear on a regular day.”
However, on the whole this was a very interesting collection. We were impressed by his courage to launch such a collection. Majority people were impressed by it and appreciated it. HSY gave a new look to fashion and no doubt this new look is fantastic. This collection was all about colours. It is a summer collection and all the colours used in the fabric were vibrant and bright. It is not posibble that one would not feel lively and fresh while wearing such bright colours.
FEELING THE FEAR...
HSY GIVES FASHION A NEW DEFINITION- BUT WILL IT BE THE RIGHT ONE? WE TALK ABOUT HIS NEW FASHION COLLECTION OF 2015.
By Neha Saleem Sheikh.
The leading designer of pakistan today, Hassan Shehryar Yasin also known as HSY launched his new fashion collection of 2015. These werent the type of designs we usually see in a HSY collection. The colours were really vibrant and the designing was really unique. It gave a new definition to fashion. Many people were intrigued by this new collection of his. The customers responded to it differently, some were so fascinated by it whereas the others were a bit hesitant while buying it. Hassan sheheryar yasin was satisfied by the work he had done.
When he was asked about the ideology behind this collection of his he immediately responsed. He said;
“I don’t want to follow the mainstream fashion styles. I am interested in creating something new and unique for the buyers. And that’s exactly what i have done with this collection. And by the response of the customers i think i have done justice to all those prints.”
HSY is very confident about this new collection and is satisfied by the customer response. We asked one of the customers about this new collection and she said,
“It is different. I think the industry needed this. Now other designers will try to bring something new to the market which is great. I really like it.”
Another customer said,
“This collection is for those who seek adventure. Not everybody can wear such tacky prints. It isn’t bad in any way but i won’t buy such prints to wear on a regular day.”
However, on the whole this was a very interesting collection. We were impressed by his courage to launch such a collection. Majority people were impressed by it and appreciated it. HSY gave a new look to fashion and no doubt this new look is fantastic. This collection was all about colours. It is a summer collection and all the colours used in the fabric were vibrant and bright. It is not posibble that one would not feel lively and fresh while wearing such bright colours.